This brand new one day course will equip you with the understanding you need to make social media an effective part of your internal communication. It will answer key questions such as:

• How do I get management buy in?
• How do I know if my organisation is ready?
• Is social media really right for us?
• How can I ensure we are using social and digital media effectively?
• How do I integrate it into my internal communication strategy and plan?

Session leader:

Tracy Playle BA(Hons) MA DipCIPR MCIPR

Tracy is founder and director of Pickle Jar Communications, a communications consultancy that specialises in advising organisations on how to embed social and digital media into their communications activities.

Tracy started out her career in PR at the University of Warwick where she worked on press relations, web development, event management and internal communications projects. She spent two years as the Head of Research-TV, an international broadcast PR service, before the growth in digital and social media led to her setting up her own consultancy and becoming a specialist in this field. Tracy runs many workshops to help marketing and communications professionals understand how to use social media strategically, develops social media strategies for organisations, and is often drafted in by communications teams to help them with the internal ‘sell’ to senior managers for why social media needs time, attention and resource.

Tracy is Chair of the Chartered Institute of Public Relations (CIPR) Education & Skills Sector Group, a CIPR Council member, and founder and Chair of the CIPR’s Future Leaders Forum. She is an avid blogger on issues relating to social media and strategic communications.